Did you know that over 85% of women are not wearing the proper fitting bra? At SHE, specializing in lingerie & swimwear, all of our staff has over 50 hours of training and we offer our clients world class service. We offer FREE professional bra fittings, providing a full range of sizes from A-J Cup and 28"- 48" back sizes -- as well as cup-sized swimwear also available in the full size range. Voted "Best in Lingerie" 5 years in a row by Calgary residents we take pride in our one-on-one personal shopping experience. We boast International collections in which you do not have to sacrifice style and comfort for great support! Once you are fitted with us we maintain a profile of your size in our database, including how you fit different collections, ensuring ease for you (or your loved ones) to find the "Perfect Fit" every time you shop with us. At SHE, she is beautiful. History Established in 2005 Lailina Smith founded SHE, Specializing in Lingerie & Swimwear. Amidst a successful corporate career Lailina took a trip to Europe and for the first time in her adult life, was fitted into her proper bra size. Prior to the professional bra fitting she was wearing a 36C – an extremely common North American size. When Lailina had finished the process of the fitting, she was wearing a 30E. It was shocking that she was actually wearing a bra 6 inches too big in the back, meaning all the weight of her breasts was weighing on her shoulders, giving her tremendous back & neck pain not to mention bad posture. The experience had a profound impression on her. Unfortunately, once back home, she could not find a store that could duplicate her experience in Europe. Sometimes she could find the right fit through a specialty store, but the style was just not in line with her fashion forward sense. Frustrated, Lailina started SHE and has since grown to 3 locations, expanded to cup-sized swimwear, and has been voted "Best in Lingerie" last 5 years! Lailina and her husband Brandon now both own and operate their stores together. Meet the Business Owner: The Smith's. Established in 2005 The "real" Mr. and Mrs. Smith, Brandon and Lailina, own and operate SHE, Specializing in Lingerie & Swimwear. Lailina's background is in Computer Science and Business Operations while Brandon has an extensive Sales background with a Fortune 500 company. Together, they bring a unique experience to boutique shopping and have grown the company to 3 locations. Visit them at their Uptown 17th Avenue location in the historic Devenish Building, at their Westhills Towne Centre location or at their Downtown location within Bankers Hall.